How Do I Market My NFT?

Stephen G.
Stephen G.
Last Updated on November 11, 2021

Creating an NFT is just half of the work. The other half is marketing your NFT so that people discover and buy it. 

Marketing an NFT isn’t as difficult as it might seem. You can use both free and paid methods to get your NFT out there and in front of an interested audience of buyers. Here is the ultimate guide on how to market your NFT project. 

1. Promote Your NFT in Telegram Groups

Telegram is king in the crypto world. While social media networks, like Twitter, are also popular, Telegram has thousands of crypto-related and NFT-related groups. Often, once you find one group, you’ll quickly find others, as people promote their groups in other groups all the time. 

Vector illustration of NFTs for sale on blue technological background

Make sure you are promoting your NFT in a group that centers around non-fungible tokens. Also, ensure the group uses the correct blockchain; if people need BNB to buy your NFT, don’t promote it in an Ethereum (ETH) group. 

2. Promote Your NFT in Discord Groups

Discord is also extremely popular in the NFT space, and you can make it part of your marketing strategy. For NFT marketing, follow the same strategy as you would on Telegram: Find a relevant group and promote it there, or start your channel. Both Discord and Telegram are great for creating an NFT community. 

3. Use Twitter to Promote Your NFT

Twitter’s great for promoting your NFT collection because you can use hashtags to get exposure. Unlike social media platforms like Instagram, you can also add clickable links so that you can link directly to your NFT. Use hashtags related to NFT art in your Twitter marketing campaign. 

4. Start a Blog

It’s also a good idea to start a blog for your first NFT and future digital artwork. You can use SEO to drive inbound search engine traffic to your blog. NFT artists can also use their blog to build an email list to promote digital collectibles. 

5. Sell It on an NFT Marketplace

A great way to get people to see your NFT is to host it on an NFT marketplace. There are many excellent marketplaces where you can list your own NFT. Here are some of them: 

6. Use Influencer Marketing

Influencer marketing is a fantastic way to promote all types of digital assets, helping you reach new users in your target audience. Find an influencer with an Instagram page or YouTube channel, and pay them a small fee to promote your NFT. Influencer marketing is a lot cheaper than hiring a marketing agency, too. 

7. Start a Thread on Reddit or BitcoinTalk

Reddit is where many cryptocurrency fans go to learn about new coins, NFTS, crypto memes, and DeFi news. Many subreddits focus on the world of NFTs, so start a thread in one of them. Another great forum is BitcoinTalk. You can also answer questions on Quora — find relevant questions by typing keywords such as “create NFT” in the search bar.

8. Use Giveaways

Giveaways are fantastic for generating hype. You can give away one NFT for free. It won’t cost you anything, and it will allow you to get more followers and exposure. It’s perfect for self-promotion. 

Tell your followers to share, like, and retweet you for a chance to win one of your NFTs. Also, tell them to join your Telegram group or Discord channel and engage with previous users. It’s one of the best ways to get your NFT community up and running. 

Final Thoughts

There are several other ways to market an NFT. It’s best to use a few of these methods together, so you can reach as many people as possible and get the best results.